The world needs to know about you.
You deserve to have an authentic brand that represents you and your passions well. A brand that does your quality of work justice and attracts those who will most appreciate what you offer.
Your brand is an ever-evolving piece of your personal and professional identity. In this course, you will learn how to leverage your passion, creative approaches, and ultimately build an unforgettable brand identity that is true to you.
I’ve been teaching small business owners and artists about branding since 2016 and this course bundles the most valuable and actionable content from my many talks and conference presentations into four jam-packed lessons that you can access on demand.
We'll be covering all the basics as well as pulling back the curtain on some of my most successful client projects to teach you everything you need to know to build your brand in a more intentional way. You'll also learn what to expect when working with a designer, which may save you hundreds or even thousands of dollars.
Let’s talk about who this is really for…
- You’re just getting started in business and want to get your branding right the first time (spoiler alert: there are things much more important than a logo).
- You’ve got an existing brand and are ready to level up. Whether you're planning to DIY, work with a designer for the first time, or simply better communicate with your designer who's already on board.
- You’ve got an established brand and are wondering if it’s time for a brand refresh (or even a complete overhaul).
Are You on Brand? will give you the tools, inspiration, and encouragement you need to take control over your brand with confidence. Having an authentic brand will ultimately attract the right people (and more people = more money).
By the end of this self-paced course, you will have:
- Learned branding basics from key definitions to important questions to consider when developing or strengthening a brand
- Gained valuable insights from Lettering Works’ successful passion projects
- Explored five case studies of our favorite client projects with key takeaways you can apply to your own branding
- Identified if it's time for a brand refresh (and if it’s time to hire a professional designer)
- Learned essential best practices for working with a designer that are sure to save you from unnecessary frustration and miscommunication
What our clients have to say...
“Are You on Brand? was so informative about how to determine your brand and how important it is to have a brand. It really helped me to get some clarity on my own! I didn’t realize how important color, shape, and wording were when trying to come up with a brand or enhance the one you currently have. This course is great for someone starting their business or trying to get noticed in their profession. It’s also great for people who have been in business and are in need of a tweak of their own brand. I highly recommend this course.” - Jeanne, Sr. Mortgage Loan Officer
“Branding is one of the most important marketing tools and can easily kill your business if done improperly, and there's no one I'd trust more with that responsibility than Chelsie at Lettering Works.” - Zandra, artist + owner of Zandra Illustration
“Chelsie was the perfect person to help build my brand and business, and I never could have imagined a better outcome, not to mention getting to work with an overall incredible person and phenomenal designer.” - Bailey, artist + owner of CandleTit, LLC
Hey there! If we haven’t met yet, I’m Chelsie - a business-savvy lettering artist, brand designer, and educator. I'm on a mission to inspire 1,000 artists and creative business owners to turn their greatest passions into their full-time careers.
Dream clients such as The Field Museum, Chicago History Museum, and the National Kidney Foundation of Illinois have hired me as a result of my intentional focus to build an authentic brand for Lettering Works. I've also enjoyed working with countless incredible artists and passionate small business owners.
My investment in building the brand has helped me scale from under $15K in my first year to six-figures annually since 2019.
Getting your branding right is essential.
It takes intention and strategy. This course will help you be proactive and ensure that your brand is working just as hard as you are.
It always saddens me to see incredibly talented individuals fall short when branding their creativity and passion, which is why I’ve designed this course as my most accessible offering. You don’t have to invest thousands of dollars to put yourself on the path to success in branding yourself and your business. You can start here.
Explore What's Inside:
Four self-paced lessons with videos and downloadable PDF worksheets to guide you through the material
Lesson 01: Branding Basics
You’ll learn key definitions related to branding, key questions to consider when developing or refining your brand, and actionable steps you can take to improve your branding.
Lesson 02: Brand Design Inspiration
You’ll learn helpful branding insights from 10+ passion projects used to grow Lettering Works.
Lesson 03: Lessons from Client Success
You’ll explore five case studies: CandleTit, LLC, Up Beet Jams, Mid-Century Aloha, The Pink Ginkgo, and Practice Simple Wellness, each with key takeaways you can apply to your own branding.
Lesson 04: Time for a brand refresh? Time for a designer?
You’ll identify if it’s time for a brand refresh and/or a professional designer. And you'll learn about multiple approaches to branding, the eight most popular options for outsourcing branding, and pro tips for working with a designer.
BONUS: Additional Resources + Support
Learn about the ways Lettering Works can support you through our variety of free and paid resources.
Are You on Brand? goes beyond branding basics and will inspire you to approach branding from a fresh perspective. The course will ultimately help you attract ideal clients and build the business of your dreams.
Questions about the course?
I’ve got you covered.
What is the course format?
Will I get personalized attention from you, Chelsie?
Do you offer any payment plans?
I know nothing about branding. Is this still for me?
I have an established brand that I feel good about. Is this still for me?
I am looking for a new logo for my brand, will this walk me through how to create one?
Is there anyone who should NOT take this course?
When will I get access to the lessons?
What if I start the course and realize it’s not right for me… do you offer refunds?
Investing in myself feels scary. Any tips?
So are we a match?
You bring your passions and a readiness to learn
I’ll bring 5+ years of business knowledge and teaching experience
Together we’ll put you on the path to crafting a brand that others can get behind too
Still thinking about it?
If you’ve made it this far, chances are you’re ready to make the jump and invest in yourself and building your brand. If you are ready to feel inspired and empowered to take a more proactive approach to your brand identity, this opportunity is for you.
I personally cannot wait to guide you and share what I’ve learned from my 5+ years in business to help you define and meet your goals quicker and easier than I did.
I’ve experienced first-hand what it feels like to land dream clients and work with people who truly appreciate what I offer as a result of crafting an intentional and authentic brand. I know that together we can channel your passion into a brand identity that helps you feel the same.
All my best,